Business Branding | Graphic Design & Marketing Logo design and store signage for local rafting and tubing outfitters for the Etowah River and her offshoots, including Euharlee Creek.
Euharlee Creek Outfitters
Creative Direction: Katie Obrecht
Photography: Euharlee Creek Outfitters
Illustration: KNOCKOUT
Design Agency: KNOCKOUT
Paired with swag, this logo and branding concept holds true to an outdoorsy water sport aesthetic while dropping in foothills of the Appalachians nature and wildlife nods within the illustration. Picking up colors from river trails and tubing, the branding stands out amongst nature while effortlessly becoming a part of it. Logos were adopted and applied to signage and swag for the store front.
