Brand Packaging & Marketing  |  Food & Beverage

Prospectus marketing campaign following existing brand that extended to packaging alignment and global storytelling.

Drowned Valley Brewing Co.

Creative Direction: Katie Obrecht
Agency: KNOCKOUT

Pitched a comprehensive brand development, alignment, implementation, strategic marketing deployment, initial illustrative development and concept packaging for this micro-brewery and tap room.

While the client ended up not utilizing services to create a unified product packaging strategy, the pitched direction went on to win multiple awards for design and advertising strategy, most notably a GOLD Addy Award and AIGA Judge’s Pick BIS Award.

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