Brand Packaging & Marketing | Food & BeverageProspectus marketing campaign following existing brand that extended to packaging alignment and global storytelling.
Drowned Valley Brewing Co.
Creative Direction: Katie Obrecht
Agency: KNOCKOUT
Pitched a comprehensive brand development, alignment, implementation, strategic marketing deployment, initial illustrative development and concept packaging for this micro-brewery and tap room.
While the client ended up not utilizing services to create a unified product packaging strategy, the pitched direction went on to win multiple awards for design and advertising strategy, most notably a GOLD Addy Award and AIGA Judge’s Pick BIS Award.

