Interior Branding | Environmental Graphic DesignEvent planning, marketing, ticketing, digital presentation, catering, logistics, and emceeing for a nationally recognized non-profit organization’s industry awards show.
AAF Atlanta Awards Gala
Creative Direction: Katie Obrecht
Photography: Brian Hall, Soteria Productions
Event AV and Decor: Sammy Caban, Innov8 Events
Event Management: Nina Hines, SPECS Management
Design Agency: KNOCKOUT
Responsible for the fundraising, event planning, communications, ticketing, judging, contract negotiation, talent booking and artistic direction of the American Advertising Awards, Atlanta. Netting $35K during its four-hour gala event, 2023’s revenue increased 15% YOY (150% since 2020) thanks to attendance surge, donor support, and in-kind sponsorships leveraged through a tailored marketing campaign and strategic relationship building.
