Launched specifically for this exhibition, this catalog and postcard package promotes on and off campus visitation to the museum through industry collaboration, signage, opening night events and more. QR codes provide enriched content for accessibility as well as digital walk-throughs of the space. Not pictured are paid social media engagements, email engagements and event activations that triggered attendance and membership spikes.

In addition, peppered into the exhibit collateral are teasers for upcoming and permanent exhibitions to entice visitors back. In keeping with the university’s commitment to sustainability, all materials are printed on recycled newsprint and cardstock.