Responsible for the brand evolution of Talenti’s gelato packaging to unify with their sustainability mission to reduce or eliminate plastic use by 2030 in certain markets. Utilizing unique social, print and on-ground engagement strategies, Talenti is tracking to realize ROI goals within the first 6 months of activation by leveraging consumer behaviors and brand ethos. KPI dashboards and analytics built for this initial campaign confirm that the target demographic is responding positively to social media and advertising takeovers. Larger test groups are in the works.