Food Truck Brand
GTM Strategy
A food truck needing brand definition apart from its restaurant’s static location and operational guidance for a more fluid model.
Client
Craft Smokehouse
Creative
Identity Design
Engagement Strategy
Email, Social, Print, Web
Illustration
Deliverables
Go-To-Market Strategy
Program Development and Implementation
Integrated Marketing
Event Planning
Team Leadership
Reporting
Responsible for the brand development and alignment, implementation, strategic market deployment and success tracking of two sister restaurant properties. Utilizing unique social and on-ground engagement strategies – including pop-up event coordination, incentivized social media engagement, and special event marketing – the food truck balanced their static restaurant counterpart’s overhead by supplementing income with their mobile extension.
Outcomes
Creative Direction: Katie Obrecht
Transit Printing: 360º Creative
Agency: Leap Creative
